Adventures in product placement

I just finished watching 30 Days of Night. Hmmm, t'was OK, a passable horror flick. I'm not a massive fan of the comic, but I was pleased to see that the makers of the film stayed faithful to the look of Ben Templesmith's vampires. Anyway, I won't bore you with a long review - suffice to say it's worth a watch, but don't expect Nosferatu or anything.

What you will get is one of the worst moments of product placement ever. It comes in the middle of the film as the survivors of a vampire attack come out of hiding to search for supplies at the local grocery. Obviously this is a bad idea, as amongst the pot noodles and abandoned Nectar cards, an eight-year old vampire is chowing down on a dead checkout girl...

mmmm. Best to leave her to it I reckon. But no, our plucky survivors alert her to their presence...
After some shenanigans in the toiletries aisle, they manage to pin her up against the wall...

and chop off her head...

Blimey. Time for a drink!

Yup folks, when you've had a hard afternoon committing infanticide, nothing quenches the thirst quite like an ice-cold Pepsi.

Oh dear.